Notes from the Rough Front

Notes from the Rough Front

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Designers are amazing artist who create concepts to help us see the world from a different perspective.  Our job in production is to take a concept and make it reality. Sometimes we have to settle for getting it close.
Case in point, the jacket for THE RIGHTEOUS MIND. The book on the left is what the designer intended for the jacket. It’s really cool but impractical in some very important ways. Guess which? So the designer and production person got together and voilà, the jacket on the left was created.
The Righteous Mind is now on-sale!

Designers are amazing artist who create concepts to help us see the world from a different perspective.  Our job in production is to take a concept and make it reality. Sometimes we have to settle for getting it close.

Case in point, the jacket for THE RIGHTEOUS MIND. The book on the left is what the designer intended for the jacket. Its really cool but impractical in some very important ways. Guess which? So the designer and production person got together and voilà, the jacket on the left was created.

The Righteous Mind is now on-sale!

Filed under book production jacket design Sagmeister THE RIGHTEOUS MIND Jonathan Haidt pantheonbooks lit

  1. notesfromtheroughfront posted this